Fan Polls for Thursday Night Football (TNF)

Project Goal:

To  make every moment of a live sports event more interesting for customers by enabling interactive experiences that add entertainment, create new rooting interests, and deepen engagement with X-Ray content.  

Project Deliverables:

Wireframes, high-fidelity mocks, user flows and walk-throughs, design specs, assets, prototypes, UX QA

Summary:

This feature enables a new way for customers to interact with live content through polls, predictions, trivia, and more during the Thursday Night Football (TNF) broadcasts on Prime Video.  Customers answer a handful of questions such as 'Who will win tonight?' see how others voted, and find out if they got it right while watching the live game. Our approach to the UX enables us to launch, test, and iterate quickly on in-game prediction formats, while also making it easy to extend to new interactive formats (e.g., trivia and polls) and types of content (e.g., new sports, video on demand). We launched our first experience to Android customers in November 2021, TNF mid-season.

As UX Lead my responsibilities included the initial UX and user flows for the end-to end design, establishing product and design requirements, while working with and guiding a UX contractor in completing the CX for edge/error cases, setting the visual language, and providing design documentation.

X-Ray Fan Polls are currently available on all TNF games for Android Prime Video subscribers.